Digital Marketing
The 4EON team understands the importance of selecting a digital partner to scale rapidly and pivot nimbly. Our team prides itself on expert strategy, planning, and execution. We have access to an unrivaled digital tech-stack and our expert Ad Operations team aims to deliver campaigns that exceed our client’s KPIs.
Costumer Journey
Awareness
Consideration
Purchase
Retention
Advocacy
Advertising
4EON believes successful digital advertising looks holistically at the customer journey. From brand awareness to advocacy, the path to purchase consists of different phases – each one a huge opportunity to turn a potential customer into an engaged advocate.
You can begin watching your customer conversions grow by utilizing a strategic mix of tactics encompassing different stages of the journey.
All of the Products
From brand awareness to advocacy, the path to purchase consists of different phases – each one a huge opportunity to turn a potential customer into an engaged advocate.
By utilizing a strategic mix of tactics that encompass different stages of the journey, you can begin watching your customer conversions grow.
Awareness
OTT / CTV content is streamed by users directly from the internet primarily on televisions and mobile devices. Your non-skippable video ad can be featured before, during, or after these shows – like commercials – but with the power to target your specific audience!
Compliment your advertising efforts with CTV ad targeting based on demographics (age, gender, and HHI) and TV viewing habits using relevant ZIP codes in the US. ZTV uses relevant ZIP codes in the US to identify how likely viewers in a specific ZIP code are to consume linear TV versus CTV content, giving you increased reach and household coverage with highly relevant audiences.
Programmatic Audio is a non-skippable, brand-safe audio advertising offering using a network of premium broadcasters and internet music services.
Digital Out-Of-Home gives you the ability to feature your message in environments accessible to the public: from digital billboards to outdoor signage, from screens in the grocery store to networks of screens in gas stations, restaurants and medical offices.
Traditionally, out-of-home placements were expensive, slow and purchased individually. WIth our technology, we take the benefits of traditional physical advertising into a more agile, digital realm complete with audience targeting!
Leverage the power of video to connect with customers and prospects
SEO is a great way to grow your organic presence across TOP search engines including Google, Bing and Yahoo. With 97% of consumers searching online for local businesses, and 8.5 billion searches every day, you’re losing opportunities if you’re not working towards being visible on Search Engine result pages!
Our Custom SEO solution is tailored to your website’s specific needs,and includes optimization across 4 Key Categories:
Intent targeting is a simplified and more robust tactic which can help you drive stronger conversion rates. It encapsulates contextual targeting, behavioral targeting, demographic targeting and keyword targeting all under one umbrella.
Private Marketplaces (PMPs) are a type of programmatic advertising that allow highly targeted ad positions across groups of premium or highly-sought-after websites that are custom curated by publishers and made available in limited capacity to certain DSPs and ad buyers.
Engage with customers and prospects at every stage of the customer journey. We give you the ability to use video advertising across multiple digital channels including:
Build and maintain a well-rounded social presence, creating engagement with your brand and saving you time! Our team will help bring your company’s voice to life across the most commonly used social media platforms through a custom-crafted strategy based on your business goals.
Connect with customers and prospects on Facebook and Instagram to build your brand, increase sales, drive website traffic, and even increase repeat customers! Social media offers you hyper-direct targeting to reach the audience you want to reach. Target existing followers, non-followers, or followers of competitors’ pages in a variety of means including:
Social Mirror Ads create engaging ads that look and feel like
your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
Target a community of users who crave entertainment and authenticity. TikTok is a trendsetting video-sharing app. With TikTok, users are engaged making it easy to drive consumer advocacy. Plus, TikTok’s audience is massive and still growing.
Make a connection with prospective customers by increasing your video views, boosting your reach, and driving traffic to
your website. your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
375 million people use Snapchat every day, giving you access
to a younger demographic, over 82% of which are millennials
and GenZ. Whether you’re looking to build awareness or increase website visits, reach new customers with an instant impact using Snap.
Snapchat offers full-screen and immersive ads, available as a single image or video. You can target by location, demographics, interests and devices. Plus, you can select where in Snapchat you’d like your ad to appear: Friend Stories, Creator and Editorial Content, or Audience Network.
Help people rediscover what they love about your business. Drive customer conversions with retargeting on the biggest social media platform.
Drive engagement across all of your marketing efforts including print ads, pop-up banners, flyers, brochures, direct mail, and outdoor, and measure their success with Dynamic QR Codes.
Reach the world’s professionals on LinkedIn, one of the leading professional networks with more than 930 million users stretching across more than 200 countries.
LinkedIn is an ideal platform to identify and attract suitable candidates for jobs openings within your organization. You can also use it to launch a B2B campaign to build your brand awareness, increase your website visits and engagement or even drive lead generation!
For recruitment campaigns, we’ll help you get the right message, in front of the right candidate – (targeting both active and passive job seekers) – at the right time.
Native ads enable your business to fit into – and not disrupt – the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your products/services, before ever visiting your website.
Displayed on the news feeds of publisher websites, native ads appear dynamically, naturally blending in with the content of the news feed.
Consideration
Compliment your advertising efforts with CTV ad targeting based on demographics (age, gender, and HHI) and TV viewing habits using relevant ZIP codes in the US. ZTV uses relevant ZIP codes in the US to identify how likely viewers in a specific ZIP code are to consume linear TV versus CTV content, giving you increased reach and household coverage with highly relevant audiences.
Leverage the power of video to connect with customers and prospects
Intent targeting is a simplified and more robust tactic which can help you drive stronger conversion rates. It encapsulates contextual targeting, behavioral targeting, demographic targeting and keyword targeting all under one umbrella.
Private Marketplaces (PMPs) are a type of programmatic advertising that allow highly targeted ad positions across groups of premium or highly-sought-after websites that are custom curated by publishers and made available in limited capacity to certain DSPs and ad buyers.
Engage with customers and prospects at every stage of the customer journey. We give you the ability to use video advertising across multiple digital channels including:
Build and maintain a well-rounded social presence, creating engagement with your brand and saving you time! Our team will help bring your company’s voice to life across the most commonly used social media platforms through a custom-crafted strategy based on your business goals.
Connect with customers and prospects on Facebook and Instagram to build your brand, increase sales, drive website traffic, and even increase repeat customers! Social media offers you hyper-direct targeting to reach the audience you want to reach. Target existing followers, non-followers, or followers of competitors’ pages in a variety of means including:
Social Mirror Ads create engaging ads that look and feel like
your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
Target a community of users who crave entertainment and authenticity. TikTok is a trendsetting video-sharing app. With TikTok, users are engaged making it easy to drive consumer advocacy. Plus, TikTok’s audience is massive and still growing.
Make a connection with prospective customers by increasing your video views, boosting your reach, and driving traffic to
your website. your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
375 million people use Snapchat every day, giving you access
to a younger demographic, over 82% of which are millennials
and GenZ. Whether you’re looking to build awareness or increase website visits, reach new customers with an instant impact using Snap.
Snapchat offers full-screen and immersive ads, available as a single image or video. You can target by location, demographics, interests and devices. Plus, you can select where in Snapchat you’d like your ad to appear: Friend Stories, Creator and Editorial Content, or Audience Network.
Help people rediscover what they love about your business. Drive customer conversions with retargeting on the biggest social media platform.
Drive engagement across all of your marketing efforts including print ads, pop-up banners, flyers, brochures, direct mail, and outdoor, and measure their success with Dynamic QR Codes.
Reach the world’s professionals on LinkedIn, one of the leading professional networks with more than 930 million users stretching across more than 200 countries.
LinkedIn is an ideal platform to identify and attract suitable candidates for jobs openings within your organization. You can also use it to launch a B2B campaign to build your brand awareness, increase your website visits and engagement or even drive lead generation!
For recruitment campaigns, we’ll help you get the right message, in front of the right candidate – (targeting both active and passive job seekers) – at the right time.
Native ads enable your business to fit into – and not disrupt – the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your products/services, before ever visiting your website.
Displayed on the news feeds of publisher websites, native ads appear dynamically, naturally blending in with the content of the news feed.
Email is still the number one way customers prefer to be contacted by a brand. Expand your exposure to potential customers by sending a targeted email blast to users beyond your customer list.
With a potential return on investment of up to 3,600%, email marketing remains the best way to attract and retain customers.
Utilize a customized landing page to feature special events or promotions, boost visibility specific products or services, or capture leads via form fills!
Landing pages are highly customizable and can be tailor-made from product-to-product and promotion-to-promotion. They are also highly trackable and are not indexed with Google so they will not compete with existing sites – (i.e. corporate sites).
All of our landing pages are mobile-optimized for the best user experience, regardless of device. Feature forms, maps / directions, videos, contact information, social media links and more.
Facebook lead generation ads enable you to identify potential customers and understand their behavior. You can collect subscriber info, promote your products and services to potential customers, handle event registration, and secure appointments.
Today’s consumer expects businesses to respond to them almost immediately. Our Chat to Conversion solution gives your business the automated tools to stay in front of ALL of the leads you are driving – at any hour of the day.
With billions of searches each day on Google, PPC advertising is a great way to increase your presence to ensure potential customers notice your company, consider your products and services, and take action.
Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search. Using a PPC campaign means companies don’t pay anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products
Purchase
Private Marketplaces (PMPs) are a type of programmatic advertising that allow highly targeted ad positions across groups of premium or highly-sought-after websites that are custom curated by publishers and made available in limited capacity to certain DSPs and ad buyers.
Engage with customers and prospects at every stage of the customer journey. We give you the ability to use video advertising across multiple digital channels including:
Build and maintain a well-rounded social presence, creating engagement with your brand and saving you time! Our team will help bring your company’s voice to life across the most commonly used social media platforms through a custom-crafted strategy based on your business goals.
Connect with customers and prospects on Facebook and Instagram to build your brand, increase sales, drive website traffic, and even increase repeat customers! Social media offers you hyper-direct targeting to reach the audience you want to reach. Target existing followers, non-followers, or followers of competitors’ pages in a variety of means including:
Target a community of users who crave entertainment and authenticity. TikTok is a trendsetting video-sharing app. With TikTok, users are engaged making it easy to drive consumer advocacy. Plus, TikTok’s audience is massive and still growing.
Make a connection with prospective customers by increasing your video views, boosting your reach, and driving traffic to
your website. your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
375 million people use Snapchat every day, giving you access
to a younger demographic, over 82% of which are millennials
and GenZ. Whether you’re looking to build awareness or increase website visits, reach new customers with an instant impact using Snap.
Snapchat offers full-screen and immersive ads, available as a single image or video. You can target by location, demographics, interests and devices. Plus, you can select where in Snapchat you’d like your ad to appear: Friend Stories, Creator and Editorial Content, or Audience Network.
Help people rediscover what they love about your business. Drive customer conversions with retargeting on the biggest social media platform.
Drive engagement across all of your marketing efforts including print ads, pop-up banners, flyers, brochures, direct mail, and outdoor, and measure their success with Dynamic QR Codes.
Reach the world’s professionals on LinkedIn, one of the leading professional networks with more than 930 million users stretching across more than 200 countries.
LinkedIn is an ideal platform to identify and attract suitable candidates for jobs openings within your organization. You can also use it to launch a B2B campaign to build your brand awareness, increase your website visits and engagement or even drive lead generation!
For recruitment campaigns, we’ll help you get the right message, in front of the right candidate – (targeting both active and passive job seekers) – at the right time.
Utilize a customized landing page to feature special events or promotions, boost visibility specific products or services, or capture leads via form fills!
Landing pages are highly customizable and can be tailor-made from product-to-product and promotion-to-promotion. They are also highly trackable and are not indexed with Google so they will not compete with existing sites – (i.e. corporate sites).
All of our landing pages are mobile-optimized for the best user experience, regardless of device. Feature forms, maps / directions, videos, contact information, social media links and more.
Facebook lead generation ads enable you to identify potential customers and understand their behavior. You can collect subscriber info, promote your products and services to potential customers, handle event registration, and secure appointments.
Today’s consumer expects businesses to respond to them almost immediately. Our Chat to Conversion solution gives your business the automated tools to stay in front of ALL of the leads you are driving – at any hour of the day.
Utilizing GPS location services, we build a virtual fence around any physical location, rooftop or property line. We tag the mobile device of anyone entering this fence and deliver your message on any device they use. Conversion zones then allow us to report how many of those users saw your message and came to the conversion zone, typically your store.
Target specific households and businesses anywhere in the United States. We’ll take your customer list, create a geofence around each address, and then digitally target all the devices in that location. You can deliver your video (including OTT!), display and native ads to any device at that address, extending the reach of your direct mail campaign. PLUS, you can track online to offline conversions by adding conversion zones.
Track prospects who see your digital marketing campaign. Like most call tracking services, we generate a trackable phone number associated to your website. Consumers will ONLY see that tracking number if they click on the ads that we serve. (Prospects who visit your site again may still see the call tracking number so they can be attributed to the campaign if they call after a subsequent visit.)
PLUS, you can record your inbound calls for valuable insights on your customers and visibility into your conversations.
Elevate exposure of your product inventory with a visual touch. Google Shopping ads give you the ability to feature a photo of your product, plus a title, price, store name and more, right on the SERP!
Make it convenient for your customers to purchase your products with our new e-commerce solution!
With billions of searches each day on Google, PPC advertising is a great way to increase your presence to ensure potential customers notice your company, consider your products and services, and take action.
Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search. Using a PPC campaign means companies don’t pay anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products
Display retargeting enables you to re-engage with potential leads or customers who have left your website without converting. Retargeting campaigns are effective because they enable you to target engaged customers with a highly-relevant ad.
Retention
Engage with customers and prospects at every stage of the customer journey. We give you the ability to use video advertising across multiple digital channels including:
Build and maintain a well-rounded social presence, creating engagement with your brand and saving you time! Our team will help bring your company’s voice to life across the most commonly used social media platforms through a custom-crafted strategy based on your business goals.
Connect with customers and prospects on Facebook and Instagram to build your brand, increase sales, drive website traffic, and even increase repeat customers! Social media offers you hyper-direct targeting to reach the audience you want to reach. Target existing followers, non-followers, or followers of competitors’ pages in a variety of means including:
Target a community of users who crave entertainment and authenticity. TikTok is a trendsetting video-sharing app. With TikTok, users are engaged making it easy to drive consumer advocacy. Plus, TikTok’s audience is massive and still growing.
Make a connection with prospective customers by increasing your video views, boosting your reach, and driving traffic to
your website. your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
375 million people use Snapchat every day, giving you access
to a younger demographic, over 82% of which are millennials
and GenZ. Whether you’re looking to build awareness or increase website visits, reach new customers with an instant impact using Snap.
Snapchat offers full-screen and immersive ads, available as a single image or video. You can target by location, demographics, interests and devices. Plus, you can select where in Snapchat you’d like your ad to appear: Friend Stories, Creator and Editorial Content, or Audience Network.
Reach the world’s professionals on LinkedIn, one of the leading professional networks with more than 930 million users stretching across more than 200 countries.
LinkedIn is an ideal platform to identify and attract suitable candidates for jobs openings within your organization. You can also use it to launch a B2B campaign to build your brand awareness, increase your website visits and engagement or even drive lead generation!
For recruitment campaigns, we’ll help you get the right message, in front of the right candidate – (targeting both active and passive job seekers) – at the right time.
Email is still the number one way customers prefer to be contacted by a brand. Expand your exposure to potential customers by sending a targeted email blast to users beyond your customer list.
With a potential return on investment of up to 3,600%, email marketing remains the best way to attract and retain customers.
Utilize a customized landing page to feature special events or promotions, boost visibility specific products or services, or capture leads via form fills!
Landing pages are highly customizable and can be tailor-made from product-to-product and promotion-to-promotion. They are also highly trackable and are not indexed with Google so they will not compete with existing sites – (i.e. corporate sites).
All of our landing pages are mobile-optimized for the best user experience, regardless of device. Feature forms, maps / directions, videos, contact information, social media links and more.
Today’s consumer expects businesses to respond to them almost immediately. Our Chat to Conversion solution gives your business the automated tools to stay in front of ALL of the leads you are driving – at any hour of the day.
Target specific households and businesses anywhere in the United States. We’ll take your customer list, create a geofence around each address, and then digitally target all the devices in that location. You can deliver your video (including OTT!), display and native ads to any device at that address, extending the reach of your direct mail campaign. PLUS, you can track online to offline conversions by adding conversion zones.
Display retargeting enables you to re-engage with potential leads or customers who have left your website without converting. Retargeting campaigns are effective because they enable you to target engaged customers with a highly-relevant ad.
Advocacy
Engage with customers and prospects at every stage of the customer journey. We give you the ability to use video advertising across multiple digital channels including:
Build and maintain a well-rounded social presence, creating engagement with your brand and saving you time! Our team will help bring your company’s voice to life across the most commonly used social media platforms through a custom-crafted strategy based on your business goals.
Connect with customers and prospects on Facebook and Instagram to build your brand, increase sales, drive website traffic, and even increase repeat customers! Social media offers you hyper-direct targeting to reach the audience you want to reach. Target existing followers, non-followers, or followers of competitors’ pages in a variety of means including:
Target a community of users who crave entertainment and authenticity. TikTok is a trendsetting video-sharing app. With TikTok, users are engaged making it easy to drive consumer advocacy. Plus, TikTok’s audience is massive and still growing.
Make a connection with prospective customers by increasing your video views, boosting your reach, and driving traffic to
your website. your social media posts, but appear as display ads on non-social websites and apps across desktop and mobile devices. These ads can extend the reach of your existing social media content with likes and comments, updating in real-time on the ad.
375 million people use Snapchat every day, giving you access
to a younger demographic, over 82% of which are millennials
and GenZ. Whether you’re looking to build awareness or increase website visits, reach new customers with an instant impact using Snap.
Snapchat offers full-screen and immersive ads, available as a single image or video. You can target by location, demographics, interests and devices. Plus, you can select where in Snapchat you’d like your ad to appear: Friend Stories, Creator and Editorial Content, or Audience Network.
Reach the world’s professionals on LinkedIn, one of the leading professional networks with more than 930 million users stretching across more than 200 countries.
LinkedIn is an ideal platform to identify and attract suitable candidates for jobs openings within your organization. You can also use it to launch a B2B campaign to build your brand awareness, increase your website visits and engagement or even drive lead generation!
For recruitment campaigns, we’ll help you get the right message, in front of the right candidate – (targeting both active and passive job seekers) – at the right time.
Email is still the number one way customers prefer to be contacted by a brand. Expand your exposure to potential customers by sending a targeted email blast to users beyond your customer list.
With a potential return on investment of up to 3,600%, email marketing remains the best way to attract and retain customers.
Today’s consumer expects businesses to respond to them almost immediately. Our Chat to Conversion solution gives your business the automated tools to stay in front of ALL of the leads you are driving – at any hour of the day.
Display retargeting enables you to re-engage with potential leads or customers who have left your website without converting. Retargeting campaigns are effective because they enable you to target engaged customers with a highly-relevant ad.
Why us
At 4EON, your success is our priority. We are invested in your business’ success, and desire to build a long-lasting partnership with you. Here’s what we’re doing to achieve that goal and earn your trust:
Delivering Results
We manage digital campaigns from end-to-end, optimizing
to ensure success, retention and growth. Plus, our campaigns outperform industry-benchmarks:
Programmatic
50% better click-through rate than national average.
Social Media
70% cheaper cost-per-click, with 40% stronger click-through-rate than national average.
OTT
2% better completion rate than national average.
Ppc / Search
59% cheaper cost-per-click, with 1.26% stronger click-through-rate than national average.
Ad Fraud Protection
We have invested in full-time staff that monitor and detect ad fraud. Nationwide, an average of 35% of all digital ads are delivered fraudulently, (i.e. – sent to spam/ bots). Our fraud rate measures at just 5%, and that means 95% of your investment will be delivered to real human beings.
Campaign Management
Our dedicated campaign management team monitors and optimizes your campaigns multiple times every week. They make adjustments based on historical performance, to drive the best possible results for your business.
Brand Safety
We ensure your ads appear exclusively on brand-safe websites, to protect you from the damaging influence of questionable content on other sites.
Our Approach Drives Results
4EON manages digital campaigns from end to end, optimizing frequently to ensure success, retention and growth.
Programmatic
CTR performance in 4EON
programmatic campaigns.
Average DSP 0.12% | 4EON 0.18%
Social
70% better CPC and 45% better CTR
in 4EON social media campaigns.
Facebook Ads $1.68 CPC and 0.89% CTR
4EON $0.51 CPC and 1.29% CTR
OTT
rate for 4EON OTT campaigns.
The industry average is 96% completion.
Ppc / Search
59% cheaper CPC and 20% stronger
CTR on 4EON PPC campaigns.
Industry average CPC $3.53 and CTR is 6.18%
4EON average CPC $1.45 and CTR is 7.44%