Street Teams, Brand Ambassadors & Promotional Models

Field Marketing programs are ideal for brands launching a new product; store grand openings, mobile tours or product sampling. The key to using street teams and brand ambassadors is having friendly, proactive staffing who create direct connections with consumers at and before an event.  Field marketing is essential when you are targeting a local area. By gaining insights from people who know the city you are targeting, your campaign will be more authentic, lay the groundwork for a grassroots street team program and will give your brand a localized business intelligence. Field marketing campaigns can use multiple strategies depending on the type of product or industry in order to deliver its message.

Strategies

  • Product sampling and demonstrations
  • In-store promotions
  • Street promotions
  • Merchandising

Brand Ambassadors and Models

Athletes, entertainers and celebrities can help provide a specific image to a brand. Engaging the right ambassadors at your events boost attendance and establish credibility for your brand and its products. As role models, they will increase brand awareness and loyalty.
Promotional models are featured at events to help make connections with your target audience, to ensure they test and try your products. We can help determine the appropriate staffing for your event.

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